Instagram’s shoppable tags aren’t a free ticket to e-commerce success
If they want to capitalise on Instagram’s e-commerce capabilities, marketers must remember they still need to tell a convincing story, says Vamp’s Aaron Brooks.
Instagram’s move to make business accounts shoppable was the long-awaited delivery of the app’s most requested update. Brands are now able to tag individual products in an image and link to their e-commerce page, ensuring a smooth transition to convert prospects into customers.
The journey from captivation to purchase is getting ever shorter. In the same way online shopping quickly cast a dim light on any experience which didn’t involve 24/7 access, filtered results and a delivery straight to your door, Instagram shopping promises to change the game once again.
