Insurance company QBE appoints its first chief customer officer, Bettina Pidcock

Josie Tutty

June 29, 2017 4:56

QBE Australia and New Zealand has appointed Bettina Pidcock as its first chief customer officer. Pidcock has worked at the insurance firm as executive general manager, marketing since Februrary 2016.

The role has been created for Pidcock as part of the company’s endeavours to be a more customer-focused organisation. Pidcock retains responsibility for overseeing QBE’s marketing, communications and digital.

Pidcock was head of marketing when QBE released its bouncing football ad, which first aired in March 2017. It was created to help promote the company’s ongoing association with the Sydney Swans. During her tenure, QBE’s Blondie-themed “Call me or click” campaign, which first aired in 2016.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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