Tourism Tasmania takes visitors behind the scenery
“Strange treasures await you”
A new campaign for Tourism Tasmania highlights the pubs, art and quirky pieces of Tasmania, rather than the natural wonders of the state.
The interactive campaign, titled “Go Behind the Scenery”, has launched nationally by JimJam Ideas with a 60-second TV spot, social media and print.
It has been rolled out across all free-to-air stations, which direct viewers to a website, where there are six mini documentaries showing off the best Tasmania has to offer for each region, hosted by “John X.”
Did anybody else get a Moulin Rouge-y feel about this?
Big tick from me.
Love the state and this captures it well. I recognise all the reference points and I hope it researches well with the uninitiated.
Only thing missing: the cherries in January – they are worth the plane ticket alone!
Different, but very cool.
Who is the media agency?
Excellent strategic thinking
Fantastic – I can’t wait to visit Tasmania later this year. There are so many beautiful things to see!
It is good, but The Welfare State damn well should do a good ad.
God knows, they cost us enough. For every dollar per head from GST we in the main states get, Tasmanians get $1.53. It’s time they got off their arses and paid their way.
Great concept. So good to see Tassie highlighting these other areas on offer, very cool.
@Mike – sweeping generalised statements about all Tasmanians say a lot more about you than they do about Tassie people. Haven’t we moved forward from bitching about Tasmanians? It’s an amazing state filled with majority hard-working people. Great ad.
I wonder if there are any farm tours in those 30 itineraries ?
The cheeses come from milk which needs cows, the beer and the whiskey comes from fermented barley, and the wine from fermented grapes, to state the bleeding obvious. Farmers are some of those hard-working people mentioned by “Anonymous”