Interflora launches gay and lesbian Valentine’s Day campaign

Interflora has launched a national digital campaign that targets the gay and lesbian community in the run-up to Valentine’s Day.

The campaign – devised by Pink Media Group and The Sphere Agency – will include web banners running on sites including lotl.com, gaynewsnetwork.com.au, dnamagazine.com.au and starobserver.com.au and in Facebook fan page feeds.

The campaign starts Monday 6 and runs to 13 February.

Anna Chalabarczuk, Interflora Marketing Manager, said: “We are delighted to be wishing Australia’s gay and lesbian community a Happy Valentine’s Day. We recognize that flowers and love are for everyone regardless of sexuality.”