Intrepid Explorers take Discover Holiday Parks in a new creative direction
In a significant shift from its traditional campaigns, Discovery Holiday Parks is relying on the imagination and curiosity of children for its latest push, which turns family holidays into explorations.
With only children featuring in the ad, and filmed with a small crew, the resulting footage was created organically, allowing the team to follow the whims of the child explorers as they embarked on their adventures.
