Sheridan taps into Christmas personas for 2019 holiday campaign

November 6, 2019 9:25

For this holiday season, Sheridan has named its collections after the different types of Christmas celebrators, from those who say ‘Don’t get me anything’ and those who forget to buy a gift, to those who enjoy ‘A little too much Christmas’.

Each ad features a colour scheme of Sheridan’s collection that reflects the personality of the characters, making it easier for Christmas shoppers to buy for the ones they love.

The ads will be launched over the course of the six-week campaign in the lead-up to Christmas. Viewers will be driven to the Sheridan website which will feature a curated gift collection.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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