Investor Kit launches first national TV campaign, via KYU Media
Property investment firm, Investor Kit, has released its first national TV campaign, via KYU Media.
The announcement:
InvestorKit, REB Buyer’s Agency of the Year in 2023 and 2024, and Australia’s leading data-driven property investment firm, has launched its first national television campaign. It marks a bold move to bring property investment advice to Aussie screens in a fresh, relatable way.
Developed in partnership with KYU Media, the campaign features a series of 15 and 30-second TVCs airing across premium prime-time programming including The Morning Show, Footy Show, State of Origin, 60 Minutes, Tipping Point, The Hundred with Andy Lee and, later this year, The Block.
The campaign will roll out in two phases. Phase one includes a 15-second general TVC that will run until the end of June, spotlighting InvestorKit CEO and head of research, Arjun Paliwal, as he challenges everyday Australians to rethink how they grow their wealth through strategic property investment.
Phase two kicks off in Q3 with a 30-second placement during The Block, Nine’s highest-rating renovation reality show, reaching a home-loving, equity-focused audience across August to October.
Paliwal, a former bank teller turned property investment entrepreneur, having personally built a $20 million national property portfolio, said the campaign is a major step forward in demystifying the property investment journey for the everyday Australian.
“Before I started InvestorKit, I was just a young guy trying to figure out how to break into property investment. I didn’t have all the answers, just a hunger to build a better future and a deep curiosity for the data. I know what it feels like to be on the outside looking in, wanting guidance but not knowing where to start,” he said.
“This campaign is about being that voice I once needed, relatable, accessible and real. Property investment shouldn’t feel intimidating or out of reach. We wanted to meet people where they’re already tuned in and give them the confidence to start their journey with data, strategy and expert guidance.”
InvestorKit is well-known for its commitment to research-led decision making, regularly releasing whitepapers that unpack key trends, suburb-level insights and economic factors driving Australia’s housing market.
Matt Purcell, founder of KYU Media, added, “This campaign was designed to humanise the process of buying investment property. InvestorKit’s approach is backed by serious data, but it’s also incredibly personal, because at the end of the day, it’s about helping Aussies secure their future.”
“Working with Arjun was a privilege, he’s one of the most down-to-earth and humble people I’ve met, especially considering what he’s achieved. His drive to share his success and open doors for others is genuinely inspiring, and we loved bringing that passion to life creatively.”
With this campaign, InvestorKit becomes the first national property investment advisory firm to make a play on prime-time commercial TV, a milestone move for a category traditionally reliant on referrals, digital ads and word of mouth.
Source: The PR Hub
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