Invisalign: learn to smile

Orthodontics firm Invisalign has launched a print campaign that plays on the idea that its customers will need to learn how to smile again once they’ve had their teeth fixed.

The campaign was created by US Sydney.

“This campaign marks a radical change in the tone and personality of the Invisalign brand. It’s cheekier, edgier and is much more in keeping with the direction we want to take the brand moving forward,” said Louise Cummins, marketing head at Invisalign Australia.