Involved Media marks five-year anniversary
Involved Media celebrates five-year anniversary. L:R Cristina Spizzica, Lily Farlow, David Roddick, Mason Stiles, John Bryant, Daniel Hojnik, Sophie Carkeek, Cameron Baxter, Andrew Bulmer and Sarah Keith
Independent media agency Involved Media last week celebrated five years under its current brand with an event in Melbourne attended by more than 50 of its media partners.
The announcement:
Speaking at the event, Sarah Keith, Managing Director of Involved Media, thanked attendees for the tremendous support the industry has shown the independent agency over the past five years.
“As we reach this milestone, it’s hard to believe that it has been five years since we took the leap and launched the Involved Media brand,” said Keith. “In that time, we have taken on some excellent clients, done some great work, and firmly established Involved Media as one of Australia’s leading independent agencies.
“Our media partners have been an enormous part of our success—the creativity, ideas, responsiveness, your hospitality and events—these are inextricably linked to ours and our clients’ success, and for that we are very thankful.”
Among those in attendance were Peter Charles, Seven’s Melbourne Managing Director; Josie Cooper, Nova’s Melbourne Commercial Director; Adam Quick, Paramount’s Victorian Independent Sales Director; and Sharna King, SEN’s Group Commercial Director.
Involved Media has more than $100 million in billings and last year was appointed to oversee media for some of Australia’s leading brands, including CareSuper, Fever-Tree, R U OK?, and Animals Australia.
Commenting on the agency’s recent growth, Dan Hojnik, Involved Media’s National General Manager and Head of Strategy, said:
“We have had tremendous business success with six new major clients in 2025. This year, we are aiming to achieve double-digit growth again, but it is because of the people in this room that we are able to do so.
“When launching Involved Media, we made a clear choice to go deep on media expertise—not surface-level channel planning, but designing communications systems that compound. We see media as the infrastructure for growth. When the ecosystem is architected properly, each channel strengthens the next, and the whole delivers disproportionate commercial impact.
“Our growth is a by-product of that focus and of our people, who execute it with precision every day.”
Involved Media’s clients include major brands such as Hertz, Thrifty Car Rentals, CareSuper, Fever-Tree, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand, and BetterHelp.
