IPG Mediabrands appoints Dr Grace Liu as CEO of Reprise Australia

IPG Mediabrands’ digital experience agency Reprise has a new CEO.

Dr Grace Liu was previously based in Shanghai

Dr Grace Liu, formerly CEO of Dentsu Aegis Network’s Isobar China, will take charge of the company “at a date to be fixed in the near term” following the departure of Ale Vendramin in December last year. 

IPG Mediabrands described Liu as a highly respected international business leader, with Australia CEO Danny Bass flagging that the appointment marks a shift in direction for the company.

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