IPG Mediabrands names Melissa Fein as head of Initiative

November 4, 2016 9:49

Melissa Fein, CEO of IPG Mediabrands’ partnerships and brand experience agency Ensemble, has been named as the new CEO of media agency Initiative.

Melissa Fein and Danny Bass

Fein becomes the third female CEO of a major Australian media agency and has spent the past nine months re-engineering Ensemble after been appointed by Mediabrands Australia CEO, Danny Bass, in February.

Before joining the agency she was national head of Generate, Ten’s client solutions division, before joining MCN in the merger of Ten and MCN’s sales.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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