IPG’s Matt Scotton jumps to GroupM for new role

January 16, 2023 10:10

GroupM’s soon-to-launch merged agency EssenceMediacom has a new chief product and marketing officer for Australia and New Zealand.

Matt Scotton has joined EssenceMediacom, which goes live locally on 31 January, from IPG Mediabrands where he was most recently regional chief strategy officer for Initiative in the Asia Pacific region. He has 20 years’ industry experience spanning media, consulting and creative agency roles.

Scotton

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.