IPG’s Reprise wins Officeworks e-commerce pitch

Officeworks has appointed IPG Mediabrands’ performance agency, Reprise, to lead its e-commerce outreach, following a competitive pitch.

As part of the partnership, Reprise will collaborate with Initiative, Officeworks’ media agency of record, and work across ‘Geeks2U’, a national on-site tech support provider acquired by the office supplies company earlier this year.

IPG sister agency Initiative retained Officeworks’ media account in September