IPTV ‘goldmine’ to open doors for smaller advertisers

June 5, 2013 6:38

It’s early days for audience measurement, metrics and monetisation in the world of connected television, according to the panel of Mumbrella360’s “Connected TV” discussion.

Dan Sinfield, OMD’s head of trading and implementation, was joined by LG marketer Brad Reed, Telstra’s head of IPTV and PayTV Eric Kearnley, and Shirlene Chandrapal, Smartclip’s senior vice president of connected TV.

Chandrapal told the audience that smallers advertisers will soon be able to break into the IPTV market in a way they couldn’t with traditional television

“It does mean that advertisers don’t have to spend as much money to target the same amount of people. It opens up the world of TV to whole new world of potential advertisers. So smaller advertisers who can’t advertise on TV because they need a lot of money won’t necessarily need that,” Chandrapal said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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