Iris Sydney builds pop up sushi train restaurant complete with roller coaster track for Toshiba

Toshiba has created a pop-up sushi train restaurant with a twist as a means to promote its tablets and 2-in-1 products as well as drive awareness of the ‘Seriously Japanese’ brand platform.

Created by Iris Sydney, the Seriously Japanese Pop-Up Zushi Roller Coaster Restaurant sees guests chose their order via a Toshiba touchscreen tablet, which then arrives by roller coaster.

Iris head of digital Darren Collins said: “We are taking a seriously functional thing – the humble sushi train – and transforming it into an unforgettable participatory experience.  And the Toshiba products are at the heart of that. I love it when the digital world meets the real one, and this event is the perfect harmony of the two: fusing technological innovation with great engineering to create a truly unique brand experience.”

The ordering system and roller coaster sushi train track has been built from scratch, with consumers encouraged to share the experienc eon social with the hashtag #SeriouslyJapanese.