Iron Jay ‘world crunch champ’ returns for I&J
I&J has launched a campaign featuring the ‘world crunch champion’ Iron Jay to promote the frozen food brand’s Light & Crispy range.
http://youtu.be/TwVq8Ec_fp0
Hugh Nairn, MD of BWM Melbourne, the agency behind the ad, said: “The new television campaign further builds on I&J’s much-loved character, Iron Jay, while reinforcing the positive and motivational factors associated with its latest product.”
Outdoor ads will run in support.
c’mon guys, this is seriously ordinary
‘Much-loved character’?
Tom Raudonikis or Angry Anderson or Ginger Meggs or Shane Warne are much loved characters.
This is 1950’s thinking on colour TV.
Amazing ad. Just incredible. Subtle yet tantalising. Elegant yet sophisticated. Not.
Well, I like Mr Iron jay – he can pump his muscles with me anytime!
Average in the extreme. BWM is defo capable of better work than this.