Is a pop-up shop right for your brand?
Pop up stores can provide brands with a level of customer engagement that a solely digital property can’t offer, but they need a reason to exist. Stu Wragg from N2N Communications looks at brands that got the concept right.
Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers.
With so many stores launching left, right and centre you’d be forgiven for thinking they’re all successful. But not all pop-up stores are created equal.
While some pop-up shops capture the imagination of the public on scale and fast become a permanent fixture, others enjoy a spike of interest before they disappear, never to be seen again.
If you’re considering a pop-up store as part of your marketing strategy, you need to think about how you can make your pop-up stand-out from the crowd before you jump in.
