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How Australia could be the perfect media technology test bed

Has Australia reached the perfect scale to be a test bed for media agency innovation? Simon Canning looks at how some companies are trialling world first concepts in markets open to innovation.

Simon Canning

August 8, 2017 1:22

The launch of a media agency “self serve platform” by marketing tech company Blis has proven the region is the best place to use as a media agency test bed for ad tech concepts the President of Blis has declared.

Harry Dewhirst, the President of UK-based location martech company Blis, says Australia is proving the perfect testbed for media innovation, with the company using its local operations to beta test its platform with local agencies ahead of a global roll-out.

Harry Dewhirst says Australia is the perfect test bed for media innovation

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Beau Ushay 9 Aug 17

It sure is! It’s what we used to do at IGN all the time. And you don’t need to reinvent the wheel. If you’d like to explore Messenger apps, branded keyboards and Chatbots, get in touch.

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