Is your business losing customers due to poor search optimisation?
In this guest post, Alice Almeida looks at the Retail, Automotive, Finance and Travel sectors to show how brands are missing out on traffic due to incorrect search optimisation.
With the release of the IAB Global Mobile Report this week, I don’t think I need to tell you that this is the year of mobile. Because you know what? The past six have been the ‘Year of Mobile’ if you classify it from a consumer perspective. Let me explain…
The smartphone took off because consumers bought into it, not because a publisher or network launched and pushed for consumers to watch or listen to advertising in order to fund the actual offering.
Here we are in a unique spot where we have an incredibly active audience, yet it’s the advertising that’s been very slow to the party. Sure, some brands get it, but many are still stuck when it comes to including it. When we say ‘2016 is the year of mobile’ it still is – but not as it should be.
Great article! The shift to mobile is becoming more and more well known but it’s fantastic to see this actually broken out into what search terms are leading the charge.
“Another important finding is how valuable it is to understand the language consumers are using to search for your product.”
Alice, this got to be repeated more times. This is a stronger and powerful statement.
Thanks Alice for this great piece! Indeed, this is further evidence for marketers to invest equally (or, at least more on mobile) to inform not just their search but also elements such as display and content as part of a wider campaign strategy.