Is your social media post actually a political ad?
The Electoral Commission spent yesterday reviewing social posts by Abbie Chatfield to see whether it needed political authorisation. Turns out, it didn’t. Fabulate’s Nathan Powell asks if this is a bigger moment in media — where traditional outlets and governments are being forced to come to terms with the rising creator economy?
With Australia full tilt into a federal election campaign, one question keeps arising: Is the election campaign forcing the media and government to come to terms with creators?
As I made the point a few weeks ago, we’ve known this moment is coming for a while – just take a look at the rise of so-called “newsfluencers”. The genie is well and truly out of the bottle when it comes to who holds the influence and, spoiler alert: it’s no longer just the traditional media.
And while the Australian political parties are looking to follow the podcasting model used to great success by the Trump campaign in the US election, the reality is there are very few podcasts that have the scale in Australia to make a difference.
