Ad round up: Smith’s ‘MAXX chips’; NRMA and BankWest
A round-up of some of the new campaigns and ads that have hit the airwaves this past week but flown under the radar for PR.
Australian actor Stephen Curry features again in a campaign by Smith’s that promotes their new ‘MAXX’ chips. The commercial promotes the product as the ‘One Up Man Chip’ and shows the men eating the chips as ‘one upping’ others with a bigger stack of cards, longer moustaches and more female attention.
https://www.youtube.com/watch?v=gn5Dd3oi0Tk
NRMA Insurance has launched a new ad to promote its policy of insuring every part of a car. The ad features the vehicle being disjoined in slow motion.
https://www.youtube.com/watch?v=MZS2LhSKKLI
BankWest has launched its new complete home loan package to property investors and upgraders with a new animated campaign. Created by Host, the animated ad features a variety of houses popping up with the narration explaining the new home loan package.
Running across free-to-air and subscription TV, the campaign is complemented by outdoor, magazines, digital and broker specific media. It runs until the end of June.
https://www.youtube.com/watch?v=VsiwlhUha1w
