iSelect urges consumers to check if they’re on the right plan in new ad from AJF Partnership
Comparison site iSelect is promoting its energy rates comparison service with a new campaign urging the public to not be in the dark about their energy plans.
The campaign from AJF Partnership Melbourne features Mr iSelect discovering people living in the dark due to high energy bills and suggesting they could save money by comparing energy providers with iSelect.
iSelect marketing director Geraldine Davys said: “The retail energy marketplace is highly complex, and consumers find it very confusing to know if they’re on the right plan. With prices continuing to rise, it’s important that Australians have a place they can go to get expert advice, in-turn saving them time and money.”
Shame they have taken all the humour out of this character.
He has become an annoying heckler rather than the funnyman.
Might as well make the gradual shift to david Koch now.
I think they did some electricity ads a couple of years back. They were much more engaging.
Looks like marketing are taking the creative lead from accounting, the ads / the character used to be clever, smart and funny, agree with Mark, they’re are turning him into David Koch. Suppose you’ll get that with low budget face to camera creative.