Isentia reports ‘disappointing’ loss after King Content write downs

August 23, 2017 9:56

Media intelligence company Isentia has this morning reported a loss of $24 million for 2017 off the back of flat revenues and the write down of the King Content business.

“While we are clearly disappointed with the performance of the business during FY17, our priority is to drive shareholder value by leveraging Isentia’s market leading position in the ANZ and Asian Media Intelligence market,” CEO John Croll said in the ASX announcement.

John Croll, CEO of Isentia

Revenues declined slightly from $156 million to $151.1 million, however the write down of the King Content business saw net profit after tax fall to a $13.5 million loss from last year’s $24.3 million profit.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

iSentia King Content

1 COMMENTS

Not Surprised 25 Aug 17

They might find their profits will look better once their staff learn how to call people who are legitimately interested in using the service back. I have called 3 times and submitted 4 online forms, but had nothing from anyone. I guess they’re not interested in new clients that could make them some money.

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