Mitsubishi takes drivers off road to promote its Pajero Sports model
Mitsubishi depicts its ideal off-road adventure in its latest Pajero Sports campaign.
Created by Richards Rose, the 30 second ad shows three friends going for an off road drive to a secluded beach to camp.
“Rediscover the time of your life,” is the tag line used in the ad.
Pajero Sport – July 2017 from Richards Rose on Vimeo.
Adam Rose, executive creative director and founder, Richards Rose, said in a statement: “We all love a good road trip but there’s nothing quite like the exhilaration that comes from getting off-road in a truly capable vehicle like the Pajero Sport. The mix of adventure, adrenalin and a little trepidation makes you feel alive.”
Darrell Jacobs, head of marketing communications at Mitsubishi Motors Australia, said: “The Pajero brand is iconic and Pajero Sport continues that tradition.”
The campaign is set to run across TV and digital.
Credits:
- Client: Mitsubishi Motors Australia
- Head of Marketing Communications: Darrell Jacobs
- Marketing Communications Manager: Daniela Querzoli
- Agency: Richards Rose
- Executive Creative Director: Adam Rose
- Creative Director: Chris Johnson
- Head of TV and Content: Tanya Hairman
- TV Producer: Amber Francis
- Group Account Director: David Hallett
- Account Director: Vince Prochilo
- Production Company: McFly
- Director: Jonathan Nyquist
- Producer: Honae MacNeil
- DOP: Matt Toll
- Editor: Toby Denneen
- Post Production: Blockhead, Sydney
- VFX Supervisor: Stefan Coory
- Producer: Greg Fyson
- Sound: Rumble Studios
- Composer: Johnny Green
The banal jingle MMC have in all their ads was at least tuneful. Now it’s replaced by something from a karaoke bar. Seriously, this is selling cars?
Adam Rose and Toby Denneen from Richards Rose seriously need to smarten their act up !
Observe the passenger in the rear seat on Take 1 & Take 2.
Looks like Ron Howard (Move Director) and also from Happy days right ?
Observe Take 3 & 4 of the Rear Seat passenger, A completely different (and much younger) actor in the same clothes.
Observe Take 5 – Look Ron Howard is back !
How in the world did he allow such a badly flawed excuse for an advert to be released onto the client & more to the point didn’t anyone from MMAL even bother to look at this advert before they released it to the media?
I’m available for Weddings , Parties & Proof Reading.
I’m sure “Media Watch” will have fun with this mistake.
Hi mark,
I think you may have missed the point (although admittedly, I think we did when we wrote it too) … the tagline is “rediscover the time of your life” – hence we see a younger version of the same character as he has, erm, the time of his life…
Cheers,
Tim – Mumbrella
Hi Tim we are from kangaroo Island and met the kiwi actor who plays the rear passenger – he left his surfboard fins at a local surf break and we are trying to contact him to to return them Hoping you can help He could ring me M +61 0408805072 cheers Peter
Ps we were at the break( 3 guys not acting their age) in a pajero sports! Loved the ad cheers again