Isentia’s Sean Smith named IVE’s CEO of data-driven communications
After announcing his departure as Isentia’s chief commercial officer two weeks ago, Sean Smith has been named CEO of data-driven communications at marketing company IVE Group.
Smith will begin in the newly-created role in January, and be responsible for managing more than 400 staff across Sydney, Melbourne, Brisbane, Singapore and Hong Kong. He will also be tasked with bringing together IVE’s data-driven businesses.

Smith begins in the role in January
Great move IVE. My dealings with Sean have always been first class.
I’ve worked with Sean and/or with his team for many years and he’s going to be a great asset to the IVE Group. Great move from Sean and Matt!
A big loss for Isentia. He has had a big impact over many years. Strong leader and he will bring success to IVE which is a very good business.
I love that song they play…what is it and who sings it?