Isentia’s Sean Smith named IVE’s CEO of data-driven communications

After announcing his departure as Isentia’s chief commercial officer two weeks ago, Sean Smith has been named CEO of data-driven communications at marketing company IVE Group.

Smith will begin in the newly-created role in January, and be responsible for managing more than 400 staff across Sydney, Melbourne, Brisbane, Singapore and Hong Kong. He will also be tasked with bringing together IVE’s data-driven businesses.

Smith begins in the role in January

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