Isobar uses Chris Hemsworth to raise awareness of child abuse for ACF

Actor Chris Hemsworth is fronting a movement by the The Australian Childhood Foundation as it strives to prick the public conscience around the issue of abused and neglected children.

Digital creative agency Isobar has produced the work that includes a TV ad and will include a major social activation using the hashtag #NotAnotherChild.

The ACF said 40,000 Australian children sleep away from their own bed every night out of fear of  abuse, neglect or family violence. The campaign aims to encourage and empower Australians to become part of a movement aimed at preventing more children from suffering abuse.