Isobar partner with Save the Children to promote Do Nothing campaign

Save the Children is urging Australians to give up something small for Syrian children as part of the ‘Do Nothing’ campaign.

The campaign, designed by Isobar Melbourne, challenges Australians to make a small sacrifice such as giving up takeaway coffee for a week, and donating the savings to Save the Children to protect and save the lives of Syrian children impacted by the civil war.

The TV commercial pans across an empty schoolroom, with narration explaining Syrian children are afraid to go to school because over 2,000 Syrian schools have been bombed. It then shows the same school room which has been destroyed and vandalised.

https://www.youtube.com/watch?v=CKvMV-lWDfM

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