iTest: Tribal Aotearoa and Samsung NZ cause global stir
It’s one of the most divisive choices faced by consumers today – do you buy an Apple or Android?
In a bold move to get Apple fans around the world to experience the Samsung interface, DDB group’s Tribal Aotearoa has created iTest.
The idea behind the campaign, created by DDB Group’s digital experience agency, Tribal Aoterora, was to motivate consumers to consider switching from their iPhone to Samsung devices.
