‘It’s a journey you need to get going on’: Using AI to solve PR’s time problem

April 2, 2025 11:29

AI can free up time for busy communications professionals who can delegate tasks “up to the last step”, according to the executive director of Meltwater APAC, David Hickey.

Speaking at Mumbrella CommsCon last week, Hickey said its not hard to argue with the fact that for a new news landscape, comes the need for new comms methods.

But new methods can be time consuming, and for an industry that is already time poor, it proves to be a big challenge.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.