Nova executive launches AI audio advertising company

Nova’s chief growth officer Adam Johnson has teamed with Creative Fix founder Aaron Matthews to launch Original Audio, an audio creative agency that uses AI to increase the effectiveness of an advertising campaign.

Johnson and Matthews met at a conference in Perth two years ago and quickly bonded over what Johnson calls “a sense of shared frustration” about the state of audio advertising in Australia.

“A lot of the brands and agencies and publishers here weren’t using some of the amazing kind of technology that’s available now,” Johnson tells Mumbrella.