‘It’s a testament to our work’: Kmart returns to Melbourne Fashion Festival

March 11, 2024 9:51

Kmart Australia returned to the PayPal Melbourne Fashion Festival (MFF) over the weekend, and while some argue the event is exclusively for designer brands, Rennie Freer, general manager of marketing, told Mumbrella that its inclusion is a testament to its “unique approach to fashion”.

Following its sell-out debut at the festival last year, Kmart returned guns blazing in 2024 with a Family Day event on Saturday, in an effort to bring together its community and celebrate affordable fashion.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

1 COMMENTS

Naomi Pommerel 11 Mar 24

Aren’t we trying to move towards ethical and sustainable fashion? Kmart is neither- during production or in disposal.

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

‘It’s a testament to our work’: Kmart returns to Melbourne Fashion Festival

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE