‘It’s about accountability’: anti-racism campaigner takes Krispy Kreme ad to Human Rights Commission

September 25, 2023 10:49

Anti-racism campaigner Dr Stephen Hagan has made an official complaint against Krispy Kreme ANZ to the Australian Human Rights Commission (AHRC), following a campaign that featured a highly-offensive racial slur in August.

The campaign had a spot showing doughnuts replacing the ‘o’ in ‘congrats’, briefly becoming ‘coongrats’ and then ‘cooongrats’.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.