Krispy Kreme ANZ apologises after offensive campaign spot

August 22, 2023 11:08

Krispy Kreme ANZ has been forced to apologise following concerns its new campaign, developed by creative agency Abel, featured a highly offensive racial slur.

The campaign, made in collaboration with Limehouse Production, features four spots that celebrate sports events, birthday parties, life milestones and routine family catch-ups, with doughnuts replacing the letter ‘o’ in words like footy and movie.

However, one spot shows doughnuts replacing the ‘o’ in congrats, briefly becoming ‘coongrats’ and then ‘cooongrats’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.