‘It’s been crazy fun, but time for a change’: Chris Jeffares departs Safari
Chris Jeffares, director and partner at adventure, tourism and lifestyle production company, Safari, is departing after two years in the role.
The former cummins&partners CEO and founding partner said his time at Safari has been “an incredible ride”.
“And like all good travel adventures, one that was a journey best shared with brilliant people. In a time of CX and BX, it was nice to just immerse myself in the simplicity of the experiences themselves – the X,” he said.
“From beaches to blizzards and shoot locations across Australia and New Zealand, speaking at tourism conferences and then winning film awards from Lake Como in Italy through to the Toronto Adventure Film Festival. The chance to deliver production services under the Safari brand ethos was a rare opportunity and has delivered on the promise in so many ways.”
Under Jeffares’ leadership, Safari developed work for Visit Victoria, Destination NSW, Nissan, Ford, Jeep, Anaconda, Deakin University and Accolade Wines, among other brands.
He continued: “Andy [Englisch] and Nigel [Camilleri] are two of the most multi-talented and best humans I have ever worked with in this industry, and it will be awesome to continue to watch them and Safari thrive.
“Only I get to do it as a viewer now and not on the beaches, whilst I look for my next challenge.”
Jeffares will remain in an advisory role at his brother’s brewery Stomping Ground, while he will “explore new opportunities” within the advertising industry.
“It’s been crazy fun, but time for a change,” he concluded.
Related Content
Never heard of the guy