‘It’s not doing what I aspired’: How programmatic pioneer Brian O’Kelley is trying to fix his mess

Welcome to an audio-led edition of Unmade.

Today’s edition of The Unmakers features Brian O’Kelley, founder of Scope3, which attempts to measure the carbon footprint of advertising. Back in the day he helped create the programatic advertising industry, although he’s not entirely proud of the that legacy.

Further down, it was a poor day on the Unmade Index for the three TV players.

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