It’s not luck – there’s a strategy to going viral on Facebook
Koala creative director Charlie Gearside’s side project – a pet photo swimwear business – recently went viral on Facebook. Here’s how he did it – and it wasn’t down to luck.
Our product’s 15 minutes of fame felt like two minutes. So much free traffic to capitalise on, so little time. But there’s plenty we did right, and it did put put our business on a great trajectory. Here are my learnings – mostly related to Facebook – and how you might replicate it for your product.
In September of 2017 I launched Petflair with two friends on Kickstarter. We spent a good amount of time on our launch video, knowing how important it was for that particular platform.
We hadn’t considered, though, that our video would become widely shared on Facebook. Over the space of two weeks, we racked up close to 50 million views of our video content (and its various recuts).
I came into this article rolling my eyes at another piece like this.
I came out of it thinking you’re probably the first person who’s ever written a clear rationale to all these viral videos.
Awesome article, dude.
I agree with Henry – a thoughtful read – thanks
Fantastic read. A lot of smarts in there.
What a load of crap. There is no strategy to going viral otherwise everyone would do it. It’s a phenomenon. And great creative. Claiming it’s anything else is fraudulent.