‘It’s totally fresh for the industry, both in execution and experience’: Rest Super launches new campaign via Reunion
Rest Super has launched a new campaign committing to simplifying the super experience for Aussies, via recently appointed agency Reunion, Mumbrella can reveal.
The agency was appointed to Rest’s creative and experience accounts in December last year, following a competitive tender process.
The brand campaign, ‘Super. Simple’, focuses on making the superannuation process easy for Rest’s 2 million members, based on the company’s belief that making things simple is essential to getting members more involved.
What a shocking scream – how painfully annoying will it be for people with headphones or on the TV at home. So confused by how this makes super simple???
A brand in trouble
By coincidence, I’m a Rest member and not really sure how ‘It’s totally fresh for the industry, both in execution and experience’.
It’s this super 101 advertising, that just blends into the background of the industry?
Also the mobile app screens in the ad aren’t the screens in the actual mobile app and the functionality isn’t available on the app – isn’t that misleading advertising? Am sure sure that will get reported to the ACCC..
What happened to the old Rest ad from a few months ago with people clapping and making funny noises? It seems to have been completely scrubbed from the internet.