‘It’s very important to position ourselves very differently’: Marco Nobili and Beverley McGarvey on Paramount’s unique play in Australia
Mumbrella’s Nathan Jolly spoke to Marco Nobili, EVP and international GM of Paramount+, and Beverley McGarvey, head of streaming and regional lead for Australia and New Zealand, and recently appointed president of Network 10, about the company’s local direction and strategy.
Paramount is competing directly with the likes of Netflix and Disney in the subscription streaming game. It’s also fighting in the commercial free to-air battlefield, as well as staking a major claim in the ad-supported streaming world, both with 10Play, off to a record-breaking 2024, and Pluto – which recently unleashed 50 free stations into the Australian market.
Put simply, Paramount offers a unique proposition in the Australian television market, and it knows it.
