‘We’re telling the story of the deep ocean, because it can’t speak for itself’: An inside look into Emotive’s major pro-bono campaign with Deep Rising
This week, the team behind the award-winning Deep Rising documentary and indie creative agency Emotive revealed a major campaign to take action against deep sea mining.
Simon Joyce, CEO of Emotive, and Deep Rising’s director and producer, Matthieu Rytz, and head of impact, Laura Clarke, sat down with Mumbrella’s Lauren McNamara to share why they’ve taken on such a big project and what the end goals are.
In Emotive’s first major pro-bono campaign, the agency has this week launched a call-to-arms to the media and marketing industry, in an effort to prevent ecological destruction from happening, before it even takes place.
The campaign calls on the industry to donate ad space, editorial or broadcast support, to raise awareness and take action against deep sea mining and the dangers it poses to the world’s ecosystem.
The Deep Rising film explores the secrets of the deep ocean and how the fate of one of the planet’s last untouched ecosystems is under threat as a secretive organisation plans to allow massive extraction of seabed metals they claim are needed to address the world’s energy crisis.
