Ivory Coat launches bespoke pet magazine via The Royals
Natural pet food company Real Pet Food’s Ivory Coat brand has launched a new magazine, Pet Health Australia, produced by the brand’s creative agency of record, The Royals.
The magazine builds on the strategy of showing the benefits of diet for pets in a way pet owners can relate to, following the agency’s first work for the brand, which likened active people to active brands in a series of 15-second spots launched in May.
