J. Walter Thompson’s Jay Morgan joins adblocker’s committee to determine ‘acceptable’ digital ads

The parent company of adblocker Adblock Plus has named eight committee members of its independent Acceptable Ads Committee which will take control over the ad blocker’s Acceptable Ads criteria and whitelisting rules.

The committee members – which includes J. Walter Thompson group digital creative director Jay Morgan – will decide which ads will be seen by consumers who have elected to see “whitelisted” ads even when employing an adblocker. The whitelisting of ads is important for publishers reliant on advertising revenues.

For AdBlock Plus’ parent company Eyeo to whitelist an ad currently, it must meet three general criteria around placement, distinction and size.