News

Jaguar tells Australians they are ‘fit for a queen’ in Mardi Gras TV ad

Abigail Dawson

February 28, 2019 4:59

Jaguar is celebrating Mardi Gras and its film festival Queer Screen with its ‘Fit for a Queen’ campaign, which aims to celebrate individuality and storytelling.

Created by Spark44, the TV ad features popular drag queen Rhumah Hazzet as she steps out of a Jaguar in a sequinned gown.

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The campaign also includes Alfie Arcuri, winner of The Voice 2016, as he tells the story of how he came out as a singer and member of the LGBTQI community.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Fit for A Queen Jaguar Mardi Gras

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