James Greet joins full service agency Cummins & Partners to lead major media push

Chris Jeffares, Kirsty Muddle and James Greet

Chris Jeffares, Kirsty Muddle and James Greet

Former Ikon CEO James Greet is joining Cummins & Partners to lead a major media push for the full service agency.

Greet, who left Ikon last January, will take up the national role of chief media officer, based in its Sydney office.

While the independent agency, which has offices in Sydney, Melbourne and Adelaide in Australia, has won some significant clients for its creative business it has struggled to land the large accounts for the media side.

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