James Warburton on Nine’s proposed media buying platform: ‘If that’s the solution, we’ll 100% back it’
Seven’s CEO James Warburton has said he will support Nine’s proposed media buying platform if agencies genuinely think it’s the correct solution.
Michael Stephenson, Nine’s chief sales officer, announced the proposition at last week’s upfront event, stating that Seven, Nine, Ten, SBS and Foxtel are committed to building a platform that serves as one interface for media buying across networks. Mumbrella understands due diligence has commenced to determine the technical supplier, and that the technology would allow agencies to buy linear TV, live streaming and on-demand spots.
Speaking last week at the Media Federation of Australia’s (MFA) inaugural MFA EX conference, Warburton said he’s already heard arguments over whether the platform is the right solution.
If you talked to your agencies about anything other than how much inventory they want at what price you;d know this.
I could give more insightful thoughts for less than he is paid
Vetted transparency? T’was ever thus. In the States, every year post-the upfront season where billions of ad dollars are traded, each holding company and its media agencies without fail trot out a presentation to their major clients trumpeting how their traders have beaten the market. All of them beat it! Amazing. That’s economics folks.
Yep, it was fine to chase business down the drain pipe whilst JW was at UM…..but now it needs to be different.
Who is he kidding?
He’s in the gig to package Seven up to be sold to the highest bidder and he will be in the gig for two years max…..just like everywhere else where he has been.
Grain of salt here…..Seven is in more trouble than Trump and James is simply polishing it up.