JC Decaux arrives at Western Sydney International Airport
From left: Max Eburne (JCD), Alison Webster (WSI), Simon Hickey (WSI), Jean‑Francois Decaux (JCD), David Watkins (JCD)
JC Decaux has secured the advertising tender for Western Sydney International Airport, establishing a digital out-of-home network.
The partnership aims to provide brands with access to a growing audience of travellers at the new airport.
The announcement:
JCDecaux has been awarded the advertising tender for Western Sydney International (Nancy-Bird Walton) Airport (WSI), securing a new long-term contract that will establish a premium digital Out-of-Home network at Sydney’s newest aviation gateway.
David Watkins, Co-Chief Executive Officer, JCDecaux Australia and New Zealand, said: “Western Sydney International is one of the most important infrastructure developments in Australia. This long-term partnership gives us the opportunity to design a premium digital airport network from the ground up, one that complements an architecturally significant terminal and delivers exceptional outcomes for brands.”
Max Eburne, Co-Chief Executive Officer, JCDecaux Australia and New Zealand, said: “This win strengthens JCDecaux’s airport leadership across Australia and New Zealand and enables us to offer advertisers unrivalled access to Sydney’s airline traveller audience across our airport portfolio. As Western Sydney grows, WSI will become a critical gateway creating an exciting new platform for brands seeking scale, premium context and impact.”
WSI CEO Simon Hickey said: “We are delighted to be partnering with JCDecaux and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travellers at Sydney’s new 24-hour global gateway in the heart of one of the nation’s fastest growing regions.”
WSI is a city-shaping infrastructure project designed to support the rapidly expanding Western Sydney region, already Australia’s third largest economy. The airport’s terminal, designed by a collaboration of award-winning architects including Zaha Hadid, COX and Woods Bagot Architects, has an initial capacity of 10 million passengers, with the site planned to scale over time.
The airport will cater to both international and domestic flights as airline partnerships continue to develop, with early announcements including Qantas/Jetstar domestic services, alongside Singapore Airlines and Air New Zealand.
Under the partnership, JCDecaux will work alongside WSI to collaborate with launch partners in the lead-up to opening. This is a once-in-a-generation moment and a high-value opportunity for brands to establish first-mover presence.
From opening day, JCDecaux will deliver a new suite of premium digital assets across both the internal and external airport precincts, under its three airport product pillars Connected Journeys, Iconic Impact and Immersive Experiences.
WSI’s connectivity will expand over time, supported by major road and Metro infrastructure including links to Parramatta and the Sydney CBD.
