JCDecaux relaunches Highlights as StreetTalk

Outdoor advertising company JCDecaux has launched a new product, JCDecaux StreetTalk, to tailor advertising packages unique to the community where the signage is placed.

The announcement:

JCDecaux introduces a suite of customisable audience & proximity targeting tools to launch ‘JCDecaux StreetTalk’

Formerly known as Highlights, the ‘JCDecaux StreetTalk’ network is uniquely geared to place advertiser brands on the streets where people live, reaching Australians in the heart of their local communities. With a newly developed suite of highly customisable targeting capabilities, JCDecaux will now tailor packages to take into account the unique dynamics of these communities better.