JCDecaux, Westpac take over Sydney’s Wynyard to Barangaroo tunnel in new OOH partnership
JCDecaux has announced a seven-year partnership with Westpac on a new out-of-home project at the walk-through tunnel between Sydney’s Wynyard Train Station and Barangaroo, Westpac Walk.
Westpac will display its bespoke community content and advertising along the 180 metre long walkway, taking 75% of the total share of time across all the Westpac Walk assets. The remaining 25% is committed to Dyson, whose partnership will run until 2024.
Westpac Walk at the Wynyard to Barangaroo tunnel in Sydney
We’ve all heard stories of marketers who buy the nearest billboards to their office to impress the boss but this takes it to a whole new level.
Westpac buys the subway under its own office for seven years – “Gosh I see our ads everywhere, all the time!”