Jeep’s outdoor campaign transforms from day to night
Jeep Australia’s latest outdoor advertisement, developed by Cummins & Partners and placed on Ooh Media billboards, transforms as day turns to night.
The ad features a Jeep Cherokee next to a tent and lake. As the day progresses, the ad begins to show a glowing moon, tent and stars.
Ooh Media uses strategically placed lighting which appears to increase in luminance as the night gets darker.
Sadly, it will only be noticed by the windscreen washers (and/or police checking on mobile phone use at the lights) who will be there long enough to see the transition. What a waste of time and money. Only thing that could have saved it would be if it were seen by commuters inbound and outbound, which it’s not.
I trust you are joking?
Otherwise you are missing the point – It isn’t about being there long enough to see the transition.
It’s a billboard that is relevant to the daypart you are viewing it in without having to change out the creative, plus it looks great at night.