Jetset launches Helloworld as part of Droga5 rebranding

July 24, 2013 11:45

Travel company Jetset Travel Group which runs brands including Jetset, Harvey World Travel and Travelworld is to rebrand many of its franchises under a new Helloworld brand.

The new brand was created by creative agency Droga5, which also has airline Qantas as a client, and will see more than 1000 franchisees in the group have the option over the next 18 months of taking up the new brand.

“We believe that helloworld will change the way Australians choose to travel,” said Rob Gurney, CEO of Jetset Travel Group.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Helloworld