Jetstar celebrates tenth anniversary with #jetstargeneration campaign
Jetstar is celebrating its 10th birthday, with a campaign running nationally throughout May celebrating the #jetstargeneration, “a generation that doesn’t need to ask how much, only why not and where to next”.
Created by Big Red, the campaign features a montage of travellers abroad and on Jetstar planes, while the overlaid narration talks about the Jetstar generation “that understands that every single dollar saved flying there is an extra dollar to spend there”.
https://www.youtube.com/watch?v=qKRaD1wp2AY
#likewhatever.
Because there is no way the Twitterverse could possibly turn that hashtag into anything….
And? So what?
Not original at all, just have a look at generation easy jet. Seriously embarrassing that they have effectively copied another airlines marketing strategy.
They have combined the current Medibank strategy with the old Expedia one.
How do they get away with it?
How do clients approve it?
http://m.youtube.com/watch?v=UbwoXMhnBfk
Agree with all the above comments.
Running existing material would surely be better than this campaign.
Compare this with the terrific new Infrequent Flyer Club campaign from Tigerair.